"The technology was the shiny, exciting thing, but it took some insight, some creative leap to figure out how people would actually interact with it to make it successful."— David Kelley, Founder, IDEO | IDEO Journal, February 2025
"Most AI tools fail — not because of bad tech, but because no one uses them. Successful AI implementation requires 5x more investment in adoption than in technology."— Tey Bannerman, Partner & Head of Design Europe, McKinsey & Company | Advising the Advisors Podcast, May 2025